Xiaomi India has appointed Sandeep Singh Arora as its Chief Business Officer to oversee business development, accelerate revenue growth, and strengthen the company’s market presence. Arora brings valuable experience from leading roles at Samsung, PepsiCo, and Unilever. This appointment comes on the heels of Sudhin Mathur's recent hire as Chief Operating Officer, further strengthening Xiaomi India's all-Indian leadership team.

“His expertise in leadership roles in product marketing, category management, retail operations, and brand strategy is expected to significantly enhance the organization's ability to navigate the evolving market landscape. As the year unfolds, Xiaomi India is poised for a transformative period, equipped with more rigorous, forward-thinking plans to accelerate growth and foster innovation.

“Xiaomi India is at the forefront of transforming the tech landscape in India and its commitment to making innovative technology accessible to all is truly inspiring. The culture, the core values, and the dynamism of the brand are unmatched and resonate with my values. Our focus will be on delivering exceptional products to aspirational Indians. I am looking forward to this new innings and contributing to the success of Xiaomi’s business in India", said Sandeep Singh Arora, Chief Business Officer, Xiaomi India.

Sandeep brings over 30 years of experience in managing and growing consumer brands. Most recently, he served as the Head of the Online Business Unit and later as Head of Marketing Communications at Samsung India’s Consumer Electronics division. He has also held senior leadership roles, including VP of Marketing at Bennett, Coleman & Co. Ltd. (The Times of India Group), Category Director & EVP of Marketing at PepsiCo India, and senior positions at Unilever. His broad and diverse background has equipped him with a deep expertise in driving strategic growth and fostering innovation in highly competitive markets. Sandeep holds a PGDM in Business Management and Marketing from IIM Ahmedabad, bringing a wealth of knowledge in business strategy and brand development.