Enterprise software and cloud solutions firm SAP has launched a new enterprise on the Metaverse aimed at accelerating cloud adoption among Indian enterprises. The interactive and immersive ‘cloud on wheels’ platform will enable customers across phases of their digital transformation to experience the full range of the company’s offerings and reimagine processes for improved business outcomes.

Kulmeet Bawa, president & managing director (MD), SAP Indian Subcontinent said, “Metaverse is a representation of the current experience economy that provides an experiential platform like never-before. By leveraging it, we hope to revolutionize various elements of our customer experience and build a network of sustainable cloud companies within a truly digital universe. Our ambition is to engage with thousands of organizations through this platform over the course of this year.”

On the Metaverse experience platform, users will be get an outside-in view of SAP solutions based on their business profile, industry and size. Existing and prospective customers can create their own digital avatars with a front row view of how they can speed-up their cloud migration and digital transformation initiatives. They will get experience of relevant SAP cloud offerings to address their business requirements as well as facilitate interactions with other existing users on the platform.

SAP has been applying digital twin technology — virtual replicas of existing structures, capital goods and industry processes — to help customers gain insight into and predict real scenarios. Now by expanding into Metaverse, SAP aims to introduce measures to support digital B2B services, said the company.