An advertising agency SeQuel Response has announces the promotion of Jody Johnson to chief financial officer (CFO). Under her new role, Jody will be continuing to drive the agency's high-growth ecosystem with acute and scalable financial operations. “Jody has had a dramatic impact on the speed and accuracy of our monthly financial closings – as well as the depth and breadth of our internal reporting and business analytics. She is very persistent, curious and driven to help SeQuel become more efficient and she has given our leadership team great confidence that our finances are in excellent hands,” stated Jay Carroll, SeQuel Response, Co-Founder & CEO.

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns.

I'm thrilled to chart this path at SeQuel Response and continue to support the team in providing best-in-class service to our clients

The company direct marketing experts and data scientists have developed a proprietary testing methodology called FaQtor Test that not only uses predictive analytics to quickly uncover hidden performance insights preserving clients millions but also optimizes response 400 percent faster than A/B testing. No wonder, SeQuel has been listed by Inc. magazine as the fastest growing private companies in the U.S. for the five consecutive years and the reason for the sharp growth is simple.

Johnson has joined SeQuel as the vice president of finance in August 2018 and within 14 months, her expertise & skill set has strengthened the direct marketing agency's financial efficiencies and business processes. “The role of CFO touches all parts of an organization. While numbers are part of it, you must also be a solutions-orientated business partner, listener, and collaborator and possess cross discipline knowledge to be effective. "I'm thrilled to chart this path at SeQuel Response and continue to support the team in providing best in class service to our clients,” said Johnson.