Citara Plex, India's premier cinematic experience company, has appointed senior media leader and renowned entrepreneur Shivani Singh as its Chief Executive Officer. This strategic appointment sets the stage for Citara Plex's aggressive expansion and innovation within the entertainment and retail sectors.

Singh brings over two and a half decades of leadership expertise, having spearheaded groundbreaking ventures in the startup ecosystem. Her impressive tenure includes leadership roles at Discovery Networks, ESPN Star Sports, Star India, and Dish TV. As co-founder of She Founders, Singh has established herself as a thought leader in innovation and entrepreneurship.

"Shivani's visionary leadership and proven track record of driving growth, innovation, and operational excellence make her the ideal CEO to steer Citara Plex toward unprecedented success," said Tutu Sharma, founder and chairman of the advisory board. "Her expertise will be instrumental in realizing our vision of bringing cinema, celebrity retail, and themed cafes to every corner of India".

Founder and managing director Rahul Nehra echoed this sentiment, "Shivani's experience and thought leadership will energize the ecosystem, propelling Citara Plex into national and international markets and creating a new category around Bollywood and cinema".

As Citara Plex's new chief executive officer, Shivani Singh aims to redefine the cinema, entertainment, and cinema-centric Celebrity retail experience, leveraging cutting-edge technologies and innovative strategies. "I'm thrilled to join Citara Plex's talented team in creating unforgettable experiences that engage and inspire audiences," she said. "Our focus will be on bringing Bollywood closer to our guests while positioning ourselves as industry leaders in an ever-evolving landscape".