Shivcharan P has been named Chief Business Officer, Fashion at ace turtle, the leading tech-native retail company. In India, he will oversee the strategy and business operations for the prestigious Lee, Wrangler, and soon-to-be-launched Dockers brands.

Shivcharan brings 17 years of rich and diverse experience in various leadership roles in the FMCG, online food delivery, and consumer internet industries. Shivcharan was previously the head of strategy and business at Tata Digital.

The company stated in a statement that his vision and leadership will drive the growth of ace turtle's fashion portfolio, scaling the business further, driving innovation, and improving the shopping experience for consumers across the country.

"We are thrilled to welcome Shivcharan to our leadership team," said Nitin Chhabra, CEO of Ace Turtle. His business acumen and deep understanding of technology-driven businesses are perfectly aligned with our goal of leading the retail industry's technological evolution. I am confident that our fashion portfolio will thrive and exceed expectations under his leadership."

"I am very excited to join ace turtle," said Shivcharan P, Chief Business Officer. The company's goal of transforming omnichannel retail on the back of integrated technology that connects consumer understanding and signals all the way back into the supply chain inspires me. I am excited to work with the talented teams at Ace Turtle to help realise this vision."