Shridhar Mishra takes on the role of Chief Business Officer at DIGIAD DMCC, bringing over 24 years of experience in digital media and ad tech.

Recognized for his ability to drive revenue growth and implement innovative strategies, Shridhar has been instrumental in reshaping the digital publishing industry.

Talking about his journey, Shridhar says, “Digital media success isn’t just about numbers—it’s about building sustainable strategies and meaningful partnerships. Over the years, I’ve been fortunate to lead teams, solve challenges in the ad-tech space, and create value for publishers across the globe”.

Shridhar’s career includes leadership roles at top media companies like Zee Media, Network 18, The Hindu, and Asianet News Network. He has worked in markets across North America, MENA, and Europe, helping these companies grow their digital revenues and build strong sales strategies.

In his new role, Shridhar will focus on taking DIGIAD DMCC’s innovative AI-powered tools to publishers and ad tech companies in EMEA & Asia Pacific markets.

DIGIAD’s platforms, like theEngage.ai, reBid, Vidcraft.ai, ConnectFAS,T, and Lens Floor Analytics, are designed to help publishers engage users and maximize ad revenues. These solutions perfectly align with Shridhar’s goal of creating sustainable growth for the digital publishing industry.

“DIGIAD DMCC has built a strong reputation for supporting publishers worldwide,” Shridhar shares. “I’m excited to bring my experience to the team and help the company continue innovating and driving growth in the industry”.

India’s digital economy is experiencing rapid growth, with 750 million internet users and a rapidly expanding creator economy. Shridhar’s expertise and vision will be crucial in enabling DIGIAD DMCC and its partners to capitalize on these opportunities and succeed in the dynamic digital landscape.