NIVEA India is excited to announce the appointment of Siddhartha Juneja as its new E-Commerce Director, effective January 2, 2025. With over 15 years of experience in the FMCG and retail sectors, Siddhartha is an accomplished leader in e-commerce and omnichannel growth strategies.

Throughout his career, Siddhartha has held key leadership positions at companies such as Mondelez, Flipkart, and Kellogg's, where he played a pivotal role in driving e-commerce growth, sales, and marketing initiatives. Most recently, as Head of Omni Channel at Mondelez, he successfully scaled the company’s e-commerce and modern trade operations, focusing on data analytics, content, assortment, activation, and media. His leadership led to sustained commercial success and growth for the channel. At Flipkart, Siddhartha was instrumental in shaping the Grocery Business Unit strategy, enhancing pricing, assortment, merchandising, and performance marketing, contributing to Flipkart’s dominance in the grocery segment.

In his new role, Siddhartha will lead NIVEA’s e-commerce strategies to advance digital capabilities and accelerate growth in the online skincare market. He will focus on leveraging emerging digital opportunities to expand NIVEA’s presence and build stronger consumer relationships.

Commenting on the appointment, Geetika Mehta, Managing Director of NIVEA India, said, "We warmly welcome Siddhartha Juneja to the NIVEA family. His deep understanding of e-commerce and omni-channel strategies will help us accelerate NIVEA's digital transformation and strengthen our connection with consumers in the ever-evolving online space. With his leadership, we are confident that NIVEA India will continue to thrive and innovate in the e-commerce landscape”.

Siddhartha Juneja expressed his enthusiasm about joining NIVEA India, “I’m excited to join NIVEA India at such an exciting time for the brand. With its strong legacy and focus on digital innovation, my goal is to enhance NIVEA’s digital capabilities, expand our e-commerce footprint, and deliver superior online experiences to consumers, while deepening customer partnerships. I look forward to collaborating with the team to strengthen NIVEA’s presence in the e-commerce skincare market”.