SIGMA Marketing Insights has declared Gregg Sullivan as its new Chief Operating Officer, who was working as SIGMA's Executive Vice President, Account Services & Strategy since November 2016. Under his new role, Sullivan will be monitoring the day-to-day activities of the company and supervise senior leadership including new & existing client engagements, delivery of data solutions consisting of data management & visualization through the development of business and marketing strategies. "Gregg is clearly not the norm; he is entirely passionate about the success of our clients, our employees and SIGMA. He understands the business intimately and how to leverage the work we do to inspire data driven marketing transformation. His leadership style, drive and instincts will continue to push SIGMA further each day,” asserted Stefan Willimann, CEO, SIGMA Marketing Insights.

Graduated from Allegheny College, Gregg is an active member of the Board of Advisors for Boingnet and has worked with companies like Cenveo Publisher Services (Vice President, Sales & Marketing), where he used to manage sales teams & marketing operations and helped

in developing a new service offering that bridged new technology and traditional printing services and SPi Global (Senior Vice President, Global Sales) prior to join SIGMA.

"Gregg is clearly not the norm; he is entirely passionate about the success of our clients, our employees and SIGMA".

In SPi Global, Sullivan reorganized the entire global sales force starting from hiring, onboarding, managing to exceeding sales goals. Apart from this, he was one of the top executives responsible for the sale of SPi to CSC Capital, a private equity firm based in Hong Kong.

The data driven marketing organization SIGMA renders deep insights which help transform companies. Its data scientists, analysts, solutions architects and client engagement leaders with over 30 years of experience develop and deliver custom roadmaps, dashboards, and campaigns based on key data insights in order achieve strategic success for their clients. On promoted to COO, Gregg said, “This is a transformational time for the Business Intelligence industry, and I'm thrilled with the opportunity to lead SIGMA. Throughout my career, I have been privileged to work with complex and growing businesses, strong and diverse leadership teams, and significant clients. I look forward to continuing my journey with the SIMGA Marketing Insights team, and contributing to this great organization to serve our clients”.