E-commerce platform Snapdeal announced the appointment of Himanshu Chakrawarti as the President of the company. Himanshu will lead various roles at Snapdeal to drive the company’s Bharat-focused, value commerce strategy and steer various growth-related and operational initiatives.

Himanshu earlier served as the CEO of Unlimited Fashion, Arvind Lifestyle Brands’ value fashion retail chain with a focus on affordable fashion apparel and accessories for men, women, and children. Earlier this year, V-Mart Retail acquired Unlimited Fashion, adding its nearly 75 stores in West and South India to its national footprint.

Before joining Unlimited Fashion, Himanshu was the CEO of Hi-Care Services.

Rohit Bansal, Co-Founder and COO, Snapdeal said, “We are delighted to welcome Himanshu to the Snapdeal family. He brings an in-depth understanding of value retail and Omnichannel distribution operations in India. Additionally, his success with building brands will add immense value to Snapdeal's Power Brands program. We look forward to benefiting from his experience and leadership as we collectively continue to build our Bharat-focused, value commerce platform.”

Kunal Bahl, Co-Founder, Chairman and CEO, Snapdeal said, “Himanshu’s experience in building teams, processes, and businesses will be invaluable as we continue to deepen our capabilities to serve value-conscious buyers across Bharat.”