Sociowash, an all-encompassing advertising agency, has named Amisha Gulati as its Business Head to oversee operations in Mumbai. Gulati will steer Sociowash's comprehensive growth strategy, focusing on both new business development and operational aspects. With more than 13 years of marketing experience, she brings a wealth of expertise from both agency and client perspectives within the industry. Previously, Gulati has played pivotal roles in the advancement of well-known agencies like Schbang and Glitch, along with contributions to the success of the streaming platform ZEE5.

In her position as the Business Head at Sociowash, Gulati will directly report to the co-founders, Pranav Agarwal and Raghav Bagai. Her primary objective is to elevate the agency to one of India's leading integrated advertising firms by creating impactful work that effectively tackles business challenges and cultivates a positive workplace atmosphere. "We are bolstering our core team to align with our company's objective of expanding globally. We are excited to have Amisha join our team of creative and enthusiastic individuals. Given her extensive experience and successful track record, we are confident that Amisha will play a crucial role in shaping the future achievements of Sociowash Mumbai", stated Pranav Agarwal, Co-founder of Sociowash.

Gulati's responsibilities encompass managing client relationships, spearheading award-winning campaigns, overseeing profit and loss, and nurturing a collaborative culture within the organization. "As the Business Head of Mumbai, my aim is to substantially expand the business while developing campaigns that both the team and clients will take pride in. My main goal is to consistently achieve creative excellence while driving business transformation, which aligns with Sociowash's mission to 'Add Value.' We have a team of highly talented individuals brimming with enthusiasm and passion, and I intend to channel that passion in the right direction", remarked Amisha Gulati.