Anugrah Madison, the rural-focused marketing division of Madison World, has appointed Somesh Tripathi as Deputy General Manager. Based in Delhi, Somesh will report directly to Sunny Vohra, CEO of Madison Turnt, and Anugrah Madison.

With more than 23 years of experience in rural, small-town retail, and digital communication planning and implementation, Somesh brings a wealth of knowledge to this role. His deep connections within the rural domain and experience collaborating with leading industry players such as MART Rural, Ogilvy Outreach, Bates141, Starcom, Interspace, and Aaramshop have shaped his expertise in this sector.

Throughout his career, Somesh has collaborated with renowned blue-chip clients such as ITC, Marico, Castrol, Asian Paints, and Mondelez. He has been instrumental in creating the IHB segment for Prism RMC and developing a women-centric distribution channel for Mondelez through Self-Help Groups and rural entrepreneurs.

Furthermore, Somesh has been instrumental in improving last-mile distribution by employing local unemployed youth to enhance brand access in remote villages for companies like Colgate.

Sunny Vohra, CEO of Madison Turnt & Anugrah Madison, stated, "We are thrilled to welcome Somesh Tripathi to the Madison family. His vast experience in rural and small-town marketing, along with his innovative strategies in distribution and consumer engagement, makes him the perfect leader for our rural-focused initiatives".

“This strategic role will add tremendous value as we strengthen our presence in rural India and continue to deliver impactful solutions for our clients. Under Somesh’s leadership, we are confident in driving sustainable growth and expanding our reach in this key market”,  Vohra said.

Sharing his excitement, Somesh Tripathi, Deputy General Manager, Anugrah Madison, said, “I am excited to join Anugrah Madison and I look forward to leveraging my knowledge and working closely with the team to further enhance our efforts in driving innovation and sustainable growth in rural India. Together, we will continue to create impactful solutions that help our clients connect with consumers in meaningful ways, especially in underserved markets”.