India’s one of the promising Human Experience Company, Starcom, strengthens its headship team by appointing Niti Kumar as Chief Operating Officer. In this position, she will be responsible for Client deliverables, Revenue Growth, and New Business Development across the agency’s offices.

Niti will account to Rathi Gangappa, CEO of Starcom India, and will work intimately with the senior leadership at Publicis Media to merge businesses and drive integrated solutions. She is a veteran media and marketing professional with two decades of wealth experience in media planning, marketing, digital communications, and media investment management. In her professional span, she has worked across an array of categories like Publishing, FMCG, Telecom, Automobiles, Garments, and BFSI.

Rathi Gangappa, CEO, Starcom India, states, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post-pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities, and grow the agency’s business through innovative and organic streams. Niti has a successful track record of driving new business growth and fits right into this vision. I am confident that her rich experience in marketing communications will be an asset that will add immense value to our clients and people alike. ”

Prior to joining Starcom, Niti was the Senior Vice President at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organization. A graduate from MICA, she has worked in leadership roles at GroupM (Managing Partner North & East at Mediacom) and Mudra Communications (Office Head, Media, Delhi & Kolkata). A TEDx speaker, Niti has directly led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway, and Reckitt Benckiser, to name a few.

Mounting on her new designation as Chief Operating Officer, Niti, states, “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers. Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation, and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business.”