TO THE NEW, a global provider of digital transformation and product engineering services, appoints Sushil Jethaliya, an industry veteran with over 2 decades of experience, as the Business Unit Head for its Middle East region.

Sushil along with him brings a bouquet of useful industry experiences acquired through his association with multiple customers & prospects from the industry. He lives in Dubai, Sushil has an in-depth understanding of diverse technologies, domains, and the Middle East geography. Earlier Sushil had been associated with Infosys for over 19 years across various roles,  where he worked for knowledge-based IT services to address customer pain points and grow their business and was responsible for driving new business development strategy & leading current account growth across UAE, Kuwait, and Oman.

He has successfully contributed to the Infosys’ growth, most notably in the Public Sector in UAE. He was also involved in acquiring several public sector clients and delivering some of the most noteworthy countrywide initiatives for the UAE Federal Government.

Sushil's main aim will be on growing TO THE NEW's footprint in the Middle East region and will be accountable for managing the P&L and driving strategic partnerships & customer engagement. Most importantly, he will be helping customers in their digital transformation journey by efficiently addressing their problems in the ever-evolving business environment.

TO THE NEW manages product engineering services to enterprises & ISVs around the globe. The company has been catering to huge number of clients in the Middle East for over 5 years now. They have worked with over 25+ clients in the region, providing turnkey services, including digital engineering, UX/UI, cloud consulting, & data engineering.

On his appointment, Sushil Jethaliya said, “I am extremely excited to be joining TO THE NEW during a time of exponential growth, driven by high-quality services and innovative solutions. TO THE NEW carries a perfect blend - the agility of a start-up & the maturity of tech giants. This is what clients expect in a highly dynamic business environment and rapidly evolving technology advancements. I am looking forward to expanding TO THE NEW’s footprint in the Middle East market by being a partner of choice for our clients in their transformation journeys.”

Welcoming him aboard, Narinder Kumar, COO & Co-founder, TO THE NEW, said, “Sushil is a deeply experienced leader with a proven track record of working closely with customers to identify solutions and solve their business challenges. We are excited to welcome Sushil to the TO THE NEW leadership. Given the hyper-growth of TO THE NEW in the Middle East, Sushil's vision and experience will be invaluable in helping us steer forward and deliver exceptional value to our clients in the region.”