In response to the increasing demand for 10-minute delivery, particularly in tier II and III cities, quick commerce platform Swiggy Instamart has grown its presence to 100 cities around India.

 

Over 30,000 products—from groceries and everyday necessities to electronics, smartphones, fashion, makeup, toys, and more—are now available to millions of new customers thanks to this growth, and they can all be delivered in ten minutes.

According to the company, Swiggy Instamart began operations in locations including Raipur, Siliguri, Jodhpur, and Thanjavur last month.

"We have noted that there is significant traction for convenience-led retail much beyond Indian metros, as both consumer behaviour and the value-proposition of quick-commerce evolve in tandem” Swiggy Instamart CEO Amitesh Jha said.

“Our expansion to 100 cities strengthens our reach and allows us to better serve growing consumer needs in underserved geographies,".

He further said, "In 2025, one in four new users came from tier II or III cities, underscoring the growing demand for quick commerce."

Additionally, Swiggy Instamart announced that it is growing its network of darkstores by launching "megapods"—which are between 10,000 and 12,000 square feet in size and can hold up to 50,000 stock-keeping units (SKUs)—which will allow customers to access three times as many products as they could in a typical darkstore.

 

Swiggy shared data from Tier II and Tier III locations, stating that a customer in Thiruvananthapuram paid Rs 69,993 on a single order, the most amount the company has ever seen in a single day.

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An anonymous consumer in Dehradun is said to have achieved the greatest total amount spent by a single individual, which was Rs 3.34 lakh.