With the appointment of Lakshmi Venu, director of TAFE (Tractors and Farm Equipment), as the company's vice-chairperson, TAFE is embracing the next generation.  Lakshmi is the daughter of TVS Motor chairman emeritus Venu Srinivasan and TAFE CMD Mallika Srinivasan.

Mallika Srinivasan, CMD, TAFE, says "Lakshmi Venu has been a key member of our leadership team and a member of TAFE's board. With her leadership style that is focused on building for the future, we look forward to her leveraging TAFE's collaborative, value-based approach towards its vision of 'Cultivating the World'."

Lakshmi Venu's elevation ties in with the founder-family's next generation heading both TAFE and TVS. While Lakshmi Venu is also MD at TVS group company Sundaram-Clayton, a leading automotive component manufacturer, her brother Sudarshan Venu is MD of TVS Holdings and also heads TVS Motor Company as MD. He is also the chairman of TVS Credit Services, the group's NBFC.

P B Sampath, Director, TAFE says, “She carries the rich legacy of inherited values from the founder's family and is sure to bring in an enriching dynamism into TAFE's march into the future."

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Lakshmi Venu says, "I look forward to working closely with the board and the teams at TAFE and Eicher Tractors to strengthen our organization and drive continued success to achieve our strategic goals."

Lakshmi Venu's appointment indicates that the ownership and management of TVS Holdings and TAFE is likely being aligned among the family members.

Venu Srinivasan declared in March 2024 that his family had signed a memorandum of understanding to prevent rivalry.  Among other things, Srinivasan had committed to refraining from using certain trademarks (such as TVS) in connection with specific businesses, both himself and those under his control.