Starlight Gaming, a company owned by Taiwanese video game developer and publisher Softstar Entertainment, plans to make an initial investment of $10 million (₹82 crore) in its India operations.
"We are taking calculated steps and are initially investing an estimated $10 million for marketing and operations," Softstar Entertainment GM Yautian Chen told.
The company is committed to remaining present in the Indian market for a long time. "As we move forward to establish a formidable business entity in India, we will continue to invest as and when the need arises," Chen added.
He added that Softstar Entertainment is concentrating on establishing Starlight Gaming India as an independent development and publishing company. Starlight Gaming India has launched its first game titled Raider Six, which is a battle royale game.
Starlight is the latest entrant to the booming online gaming market in India, which is projected to grow at a CAGR of 20% to reach ₹23,100 crore in revenue, according to a report by FICCI-EY. Starlight Gaming India COO Laveesh Pandey said that the company intends to spend ₹50 crore on marketing the game over the next nine months. He also said that the company intends to achieve break-even on its investments in Raider Six within the first year. "Our app went live on July 4, and we had over 1 million downloads until July 11. We are hoping to break even in 10-11 months with the kind of response that we are getting. The original plan was to break even in 15 months," Pandey said.