Tata Group retail chain Croma announces the appointment of Shibashish Roy as its new Chief Executive Officer & Managing Director, effective April 1.

Shibashish was named CEO in November 2024 and worked alongside outgoing Managing Director Avijit Mitra during a transition period that concluded in March 2025, according to reports.

He has over 20 years of experience in Tata Group companies and has been instrumental in expanding Croma's market presence and improving its customer service approach across different sales channels, it added.

Naveen Tahilyani, Chairman, Infiniti Retail Ltd. says, “Shibashish has been transitioning into the role of CEO & MD over the past five months, following the succession plan announced late last year. I thank Avijit for his active participation during this transition as well as his efforts over the past several years and wish him the very best. I am certain Shibashish’s digital-first approach and passion for customer engagement will drive Croma to great heights and look forward to working with him.”

Shibashish Roy, Chief Executive Officer & Managing Director, Infiniti Retail Ltd. says, “I am grateful for the Board’s trust and thankful to Mr. Mitra who laid the foundations that guide our journey forward. 

"We are in an exciting phase as we expand in major markets, grow our presence in Tier 2/3 cities, and leverage digital to deliver innovative omnichannel experiences for our customers,” adds Shibashish.

 

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Infiniti Retail Ltd operates organized consumer durables and electronics chain in India under Croma brand. Increasing market share in major markets and enhancing profitability have been identified as priorities for FY26, according to reports.