Tata Technologies and BMW Group have unveiled their collaborative venture- BMW TechWorks India, a 50:50 investment to bring more advanced digital solutions into the automotive space. Focused on software-defined vehicles, automated driving technologies, and digital infotainment along with a wide range of other automotive digital services, this is a big step in the evolution of automotive technology.

With the contracts finally coming to an end and relevant regulatory clearances having recently been completed, the operations at BMW TechWorks India will begin with a headcount of 100 employees located across the key technology hubs in Pune, Bengaluru, and Chennai. The venture has plans for broadening its workforce into four digits by the end of 2025. At its core, the recruitment drive would focus on bolstering the highest-level engineering talent from all over India, underlining a focus on local expertise.

BMW TechWorks India will be a meaningful unit for the further step up of the digital transformation of the global production network of BMW Group. Improving Digital Customer Journeys and Maximizing Sales Process Jointly, the synergistic venture will look forward to the huge improvement of customer experience. Building AI applications optimized and streamlined at every level to ensure the best possible performance of core business processes in an organization will be of significant importance also.

With this joint venture, Warren Harris, Tata Technologies' CEO and Managing Director, believes, "This joint venture can help India focus on this kind of industry-changing opportunity. The automotive sector is changing dramatically. The demand for advanced engineering capabilities and digital skills is more than ever. This joint venture will help us create impactful software and digital solutions".

BMW's new and fourth-largest development center in India has just been opened up. The new place is BW TechWorks India, which is newly set up to be the dedicated venture for the new line of software-defined vehicles by BMW. According to Christoph Grote, the Senior Vice President of Electronics and Software at BMW Group, "BMW TechWorks India is an important development within our global vehicle software initiatives. The talent pool in India will play a pivotal role in developing BMW Group's future software-defined vehicles".

BMW TechWorks India's CEO, Aditya Khera thinks that the new software hub would be very essential for the BMW Group's strategy of automotive software and business IT, "This class software hub will be imperative in shaping the BMW Group's automotive software and business IT strategy". BMW TechWorks India is well placed to be on the front line of this change in the automotive sector as it would heavily add value in innovative software solutions that would define the future of mobility.