India's one of the largest IT services firm Tata Consultancy Services (TCS) on Tuesday introduced its new brand statement - 'Building on Belief' - that encloses long-term partnerships, mutual loom, and investments in research and innovation by the company to facilitate customers accomplish purpose-led renovation goals.

It also depicts TCS's own belief that it, besides its customers, can bind combined knowledge to innovate in ways that result in enhanced futures for individuals, communities, and the planet.

TCS Chief Marketing Officer Rajashree R, states, “For decades, we have worked with our customers with a shared purpose- leveraging the power of innovation, knowledge, and technology to transform businesses.”

She adds, “The new brand articulation and purpose statement pave the way to engage with customers as their growth and transformation partners and bring together TCS' contextual knowledge and expertise to help them master their journey. We are excited to take this new articulation of our brand to our clients, associates, and all other stakeholders.”

The company states, “Building on Belief represents a brand promise based on TCS core strengths, including a long-term approach based on a shared purpose that benefits clients through the breadth of reach and ubiquity of involvement; innovation and the responsible, sustainable and strategic view it provides; and the ability to harness collective knowledge to create technology-led solutions for transformative, measurable impact.”

TCS will trigger its new brand statement in the coming weeks and will also be deceived across the various stages that the company wires across the globe.

TCS MD and CEO, Rajesh Gopinathan, states, “Every innovation and every transformational journey begin with the belief that it will make the world better. We are partnering with our customers in realizing that belief as well as their purpose. It is who we are as an organization and reflects our bold ambition as we embark on our next decade of growth.”

TCS has been ranked by Brand Finance among the top 3 IT services brands in the world, and as the fastest-growing brand in the industry by brand value over the last decade (2010-2020). TCS is renowned as a Superbrand in the US, as well as in the UK, for its brand reputation.