Tech On August 29, Mahindra announced a collaboration with Google to launch Generative AI-powered Email 'amplifAIer' as part of its suite of artificial intelligence (AI) offerings.

The Email amplifAIer will be a one-stop solution for managing all email communication from contact centres in order to improve customer service.

According to the company, it will also bring the power of Generative AI to provide unified visualisation and automation technique, enabling a human in loop philosophy to deliver outcomes in a responsible manner to improve customer experience.

Furthermore, the Email amplifAIer will provide end-to-end solutions for email automation and personalised responses by identifying intents, extracting the required entities from emails, and integrating with other systems such as CRM and Finance.

"With quick, accurate, and automated responses, our Email amplifAIer powered by generative AI will help improve organisational efficiency and customer experience." It will enable even more personalisation at scale, as well as the creation of compelling and visually appealing content. "We are delivering the most advanced solution for all email needs in the contact centre space in collaboration with Google," Hasit Trivedi, CTO - Digital Technologies and Global Head - AI, Tech Mahindra, said in a statement.