Haystack Marketing Services, the owner of The Media Ant, India's first e-commerce platform formedia buying, has appointed Abhishek Mukherjee as Chief Business Officer. Mukherjee previously worked at Hector Beverages as COO - New Business and Innovations, where he was in charge of the e-Commerce, marketing, and direct-to-consumer verticals.He quit Hector Beverages in December 2021 after a 10-month stint. In between, he worked as Independent Advisor & Consultant, and Board Member at the non-profit organisation Arpan.

Mukherjee previously worked at hector beverages as coo - new business and innovations, where he was in charge of the e-commerce, marketing, and direct-to-consumer verticals

"I’m happy to share that I’m starting a new position as Chief Business Officer at The Media Ant! Thank you, Samir Chaudhary and Mukesh Agrawal, and the rocking team of The Media Ant for including me on our exciting journey ahead. Having built a solid base of serving 3000+ brands in the last 10+ years across 11 Media verticals and 3.5 Lakh Media options; we have a rocking future. Look forward to more milestones ahead; onwards & upwards!!" he said in a LinkedIn post. In a career spanning almost two decades, Mukherjee has worked with corporate houses like Unilever, Britannia Industries, Myntra, and Ola.