Translucia, a subsidiary of Thailand-based T&B Media Global, today announced its entry into the Indian market by entering a partnership with Sunovatech India to build an ecosystem with metaverse elements to create a virtual world worth $3 billion.

Under the partnership, Sunovatech will act as a production hub for building 3D assets, environments and modules of the metaverse, according to a press release. Digital asset bank Sygnum, metaverse research and development centre Two Bulls are few of the other partners in the alliance. Sunovatech will design a 3D virtual reality experience for metaverse developer Translucia.

Specialising in 3D modeling and rendering design, Sunovatech will be helping to develop 3D assets and environments for visualizing Translucia, using its technology development and specialists.

"We are delighted to work with Sunovatech Indiaincluding our global partners, these partners bring their unique expertise,talent and advanced technologies to help Translucia achieve its goals.Sunovatech contribution is critical as the talent from India will bring in quality,speed of production, cost efficiency, and commitment,” said Jwanwat Ahriyavraromp, founder and chief executive of T&B Media Global and founder of Translucia.

Translucia "universe" will have shared infrastructure, utilities, technologies, hardware,and software. The development will provide a new experience that leads users toa truly immersive experience that connects the real and virtual worlds.

“We are really excited to be part of this unique and extensive project, this partnership uniquely opens access to a large volume of 3D assets for Translucia owned by Sunovatech. We will bring in production speed, finest processes of the Metaverse with harmonized international standards and managed production base in India. Sunovatech’s resources will build various components and Assets of the Metaverse as a service contract with various stakeholders to deliver in Translucia interconnected Metaverse,” said Rishi Ahuja, founder of Sunovatech.