Former vice president (sales and marketing) Honda Cars India (HCIL) Rajiv Gupta has ended his second stretch with the Japanese carmaker and joined Tricolite Electrical Industries as chief executive officer. Rajiv joined HCIL as national head of sales, sales planning, brand Mgt. & marketing Communications in 2016. Preceding to this he worked with Reliance group between 2002 and 2011 as VP and national head of franchising & channel management for petroleum retail business of Reliance Industries Ltd. based in Mumbai.

Rajiv, an MBA from FMS and BE from Birla Institute of Technology and Sciences Pilani, joined Honda Cars in 1996 as manager of marketing.

Tricoli Electrical Industries is a closely held organization involved in the manufacturing of custom-built electrical panels and switchboards. Rajiv as the first professional CEO of a family-owned business will be directly reporting to the board. The Delhi-headquartered company having about 500 employees has various industries as its customers including the automotive industry.