Triumph International, a Swiss lingerie brand, has announced the appointment of Ankur Damani as Commercial Director for India and Sri Lanka. Damani is expected to drive Triumph Lingerie's growth in his new role by developing a solid business strategy aimed at increasing sales and maximising retail net profit in the Indian market.

Prior to that, he was the Country Head of Le Creuset, the French premium cookware brand, where he was instrumental in increasing the brand's presence through retail, wholesale, e-commerce, hospitality, and corporate channels. Damani previously worked in retail categories such as athleisure, golf, handbags, sports, and fashion, launching and scaling consumer brands across multiple channels. He has over 18 years of experience in a variety of international and Indian brands.

Damani will spearhead efforts to triple revenue in the coming years. He will be in charge of overseeing annual revenue and profit and loss, as well as driving Triumph's next chapter of growth in India and Sri Lanka.

He began his career at Reebok, where he worked for five years as a retail operations, sales, and key account manager. Notably, he was a key player in the implementation of Adidas Global Retail Training and SOPs in India.

“I look forward to collaborating with Triumph’s brilliant leadership team. Our category traditionally speaks to how women look. How it fits the body. How it enhances or eases. But we are capturing how women want to feel, beyond physical expectations or needs. This is the most intimate part of anyone. We understand that everyone needs a different solution, and we are here to deliver for that very reason. I am excited for my new role and will focus on our unified vision is to be seen as the most desirable lingerie brand in India,” said, Ankur Damani.