Speech analytics software company Uniphore on Thursday announced the acquisition of Spain-based Emotion Research Lab for an undisclosed amount. The Valencia-based startup utilizes AI and machine learning (ML) to identify emotion and engagement levels in live video interactions, through the usage of facial recognition and eye tracking technologies. It can also detect attention span, engagement and other essential demographics, the company said.

“When combined with Uniphore’s CSA solutions, which understands, analyses, and automates voice conversations in real-time, Emotion Research Lab’s extensive video-focused AI capabilities will deliver entirely new applications and experiences across the enterprise,” a statement said. Combining voice and video AI with automation and machine learning will open up new use cases, including customer experience, sales, marketing, HR and other critical areas of business, it added. The specific details of the deal were not disclosed.

This is Uniphore’s 2nd significant technology addition to its portfolio, having announced its acquisition of RPA technology last year. In addition to the intellectual property, Emotion Research Lab employees will join the Uniphore family and work will begin on integrating cutting edge technology to deliver first-of-a-kind voice and video AI products for the enterprise in the second half of 2021. Further, this acquisition out of Spain expands Uniphore’s global footprint and adds a European-based presence, with plans to expand in FY22 into additional European countries, the statement said.

Emotion Research Lab is a software developer that uses AI (Artificial Intelligence) and machine learning to identify emotion and engagement levels in real-time over video-based interactions. “Essentially, this powerful combination will drive new waves of transformation by delivering automated and intelligent conversational and collaboration resources that enhance communication and can ultimately drive better business results,” it said.