Veefin Group, aiming to become the global leader in working capital technology, has announced the appointments of Gitesh Karnik as Chief Human Resources Officer (CHRO) and Saurabh Kanwar as Chief Brand & Marketing Officer (CBMO). In their new roles, Gitesh will focus on optimizing HR strategies to improve employee engagement and performance, while Saurabh, with over 25 years of media and marketing experience, will work on enhancing Veefin Group’s brand presence and driving innovative marketing initiatives across the organization.

Saurabh Kanwar has held senior leadership positions at major media companies such as Star, Viacom, and Disney. Renowned for creating iconic content like MTV Roadies and Channel [v] Get Gorgeous, Saurabh’s expertise in brand innovation and content solutions makes him a strong fit to lead Veefin Group’s brand strategy. His recent entrepreneurial ventures include consulting for enterprise BFSI clients and co-founding Flarepath, an independent content and digital marketing agency. At Veefin Group, Saurabh will focus on strengthening the brand identity, crafting compelling narratives, and expanding its influence in various markets.

Gitesh Karnik, a seasoned HR leader with over 20 years of experience, will oversee the transformation of human resources and talent strategy across Veefin Group. Having held key roles such as Chief People Officer at leading fintech firms, as well as the senior HR positions at Tata Capital and Magma Fincorp, Gitesh brings a wealth of expertise in creating performance frameworks, fostering high-engagement workplaces, and leading strategic HR initiatives. At Veefin Group, he will focus on building a strong HR infrastructure, promoting talent development, and implementing innovative HR practices to support the company’s growth.

Raja Debnath, Chairman & Co-Founder of the Veefin Group of Companies said, “We are glad to onboard Saurabh and Gitesh to our leadership team. Their extensive experience and proven track record in their respective fields will be imperative as we continue to innovate and expand our offerings across the ecosystem. With these appointments, we are further strengthening two key pillars of our growth of the brand and talent”.

Speaking on his appointment, Saurabh Kanwar, CBMO at Veefin Group commented, “To play a part in the journey of one of the fastest growing groups, at one of the most exciting times in the fintech space: what a thrill! Veefin, made in India and branded for the world, is poised to transform financial services across international markets. Innovative marketing and branding will help accelerate our mission”.

Further, Gitesh Karnik, CHRO at Veefin Group, added, “Veefin Group’s vision of growth is matched by its commitment to creating a work culture that attracts and nurtures top talent. I am excited to join a team that values innovation not only in business but also in the way we support and empower our people. Together, we’ll work to build a dynamic, high-performing workforce prepared to take on the challenges and opportunities in the fintech space”.