VEGA, a personal care appliance and beauty care brand has announced the appointment of Eiti Singhal as Chief Marketing Officer (CMO). Eiti bring in about 15 years of experience as a top marketing professional in branding, product marketing across smartphones, e-commerce, consumer durables and the retail industry. She has joined VEGA Industries Private Limited in July 2021.

Welcoming Eiti Singhal, Sandeep Jain, Director, VEGA Industries Private Limited said “Eiti Singhal comes with rich industry experience, and her expertise will be an asset for our company. We are delighted to welcome her at an opportune time. I am sure she will play a significant role in transforming the brand in our expansion journey.”

Eiti is a top professional with diversified experience in building brands, Go to Market and marketing strategies across categories in her new role she would  be accountable for upholding the brand’s status in the market and devise strategies to empower the subsequent wave of growth.

According to the organization, an alumnus of Mudra Institute of Communications (MICA) Ahmedabad, Eiti has worked with various industries and her last assignment was with Samsung India.