Vi Business, the enterprise arm of Vodafone Idea Monday launched the ‘Ready for Next’ program which it said will help 2.5 lakh micro, small and medium enterprises (MSMEs) stay connected securely in the digital business environment. Post-pandemic business impact, excessive liquidity crunch and the tectonic shift have made MSMEs vulnerable.

“Keeping these challenges in mind on the occasion of World MSME Day, Vi Business today announced the launch of Ready for Next, a special program curated to help the MSMEs accelerate their growth potential,” it said in a statement. Vi Business ‘Ready for Next program’ intends to assist the MSMEs in their entire digital journey.

It consists of two element digital self-evaluation and exclusive MSME offers. ReadyForNext Digital Evaluation is a platform launched by Vi Business in association with Dun & Bradstreet which helps MSMEs access their digital

readiness, identify gaps and required steps to become a future ready organization. The ‘ReadyForNext’ evaluation process helps the business owners assess their setup across three aspects: Digital Customer, Digital Workspace and Digital Business.

Ready for next Digital Evaluation Is A Platform Launched By Vi Business In Association With Dun & Bradstreet Which Helps MSMES Access Their Digital Readiness, Identify Gaps And Required Steps To Become A Future-Ready Organization

Additionally, Vi Business is offering specialized solutions across Integrated Internet of Things (IoT), Cloud managed services, Cloud telephony solutions and business plus plans under this program. Vi Business is also extending a value benefit worth Rs.20,000 and more for MSMEs to adopt digital solutions.

“The ReadyForNext Program is our commitment to MSMEs to provide long-term solutions that will help them move ahead and build a better tomorrow. It is aimed to simplify their decision-making process and help them identify the right focus, direction and solutions for their business, to be ready for tomorrow. We expect this program to be a game changer that will empower 250,000 MSMEs to fast track growth”, said Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea.