Knauf, a leading provider of innovative building materials and solutions, has appointed Vijay Mishra as Commercial Director for its India operations. With over 23 years of experience in sales, marketing, and business development, Mishra brings valuable expertise and leadership to drive Knauf India’s next phase of growth and innovation. Before joining Knauf, Mishra held senior positions at top brands such as H&R JOHNSON, RAK Ceramics, Kajaria Ceramics, Saint-Gobain India, and Century Plyboards, where he excelled in strategic planning, market expansion, and building strong distribution networks.

Mishra has successfully explored new markets, introduced innovative product categories, and streamlined business operations to enhance profitability and efficiency.

In his new role as Commercial Director, Mishra will oversee Knauf India’s strategic commercial initiatives, focusing on expanding the company’s footprint in the Indian market and solidifying its position as a leader in the building materials industry.

His responsibilities will include driving revenue growth, strengthening client relationships, and enhancing distribution networks while ensuring that Knauf India continues to deliver unparalleled quality and value to its customers.

Vijay Mishra said, “I am thrilled to join Knauf India, a company that embodies excellence, innovation, and customer-centricity. My goal is to leverage my experience to build strong partnerships, drive growth, and deliver exceptional value to our customers. I look forward to working with a talented team to further strengthen Knauf’s position in the Indian market and beyond”.

Sumit Bidani, CEO of Knauf India, said, “Vijay’s extensive experience and strategic vision make him the perfect choice to lead our commercial operations. His expertise in business development and market expansion aligns with Knauf’s long-term goals of achieving sustained growth and delivering exceptional solutions to our customers. We are confident that Vijay’s leadership will drive our company to new heights”.

Under Mishra’s guidance, Knauf India is committed to exploring new opportunities, introducing innovative products, and enhancing its operational efficiency to meet the evolving demands of the construction industry.

This appointment marks a key step in Knauf India’s journey to market leadership, reflecting its commitment to excellence, innovation, and customer satisfaction. Under Mishra’s leadership, Knauf India is set to increase market penetration, broaden its reach, and deliver top-tier building solutions tailored to India's unique needs.