Madison Media elevates its Chief Digital Officer, Vishal Chinchankar as its CEO for Madison Digital and Madison Media Ultra. Vishal is a veteran in the Digital space; and has been instrumental in shaping the digital wing of Madison Digital since his appointment at Madison Media in 2017. Furthermore, Vishal has also been giving responsibility to accelerate a few integrated mandates under Madison Media Ultra, the unit that manages Marico, Atomberg, and various other businesses. However, Vishal would continue to be a part of the agency’s Exco and reinforce the agency’s value proposition in his tenure.

Vishal brings in more than 22 years of experience in domestic and international markets with a commendable success in marketing services and business development that involved both start-up as well as organisations growth.

Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH comments, “Vishal has been an exceptional leader. His clarity of vision and relentless passion has put Madison Digital right on top over these past 3+ years. In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution it is only fitting that in addition to leading the Agency’s overall Digital agenda, he also runs the whole Media business of Madison Ultra. I wish Vishal all the best, in building a world-class practice for Madison.”

Under Vishal’s leadership, the company has witnessed 10 x growths in terms of billing in last 3 years, to become a 150 employee strong outfit with the potential in Branding, Performance & Creative solutions. Madison Digital has built its proprietary cloud marketing and automation tools, is also one of the few agencies with its own DMP & Tech solutions. However, the agency today handles the digital assignments for Asian Paints, Blue Star, Abbott, Godrej Properties, Marico, McDonalds, Viacom 18, Tata Consumer Products, and several others.

Lately, Madison Digital was declared the Best Digital & Social Media Agency of the Year 2020 at IDMA 2020. Madison Digital was also voted Agency of the Year at Digies Digital Awards 2019, Brand of the Year for Viacom18 at DMA Echo Asia Awards 2019; Mobile Media Agency of the Year at IDMA Digital Awards 2019, in addition to winning over 100 awards since January 2019.

Excited about his promotion, Vishal Chinchankar, states, “I am absolutely excited with this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is, while keeping clients and the Madison values at the core of our work.”

Madison Digital does digital work for clients such as Asian Paints, Crompton, Marico, Viacom 18, Godrej Properties, Pidilite, McDonald’s, Tata Consumer Products, Blue Star, Indiabulls, Snapdeal, Piramal Healthcare, Honda Motors, and many more. Madison Digital is a branch of Madison World which had served as many as 500 advertisers via its 11 firms.