Vodafone Idea Ltd., the giant Indian telecom service provider joins hand with the world’s largest Bangla entertainment content provider, hoichoi. This collaboration will empower Vodafone Idea’s customers to access hoichoi’s exclusive digital content, and they will be able to experience the content on Vodafone Play, Idea Movies & TV app.

Speaking on the collaboration, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited says, “We always strive to delight our customers with entertainment on-the-go and offer them enriching content. This partnership further strengthens our content proposition and our commitment to offer the best to our customers. Video and vernacular are the new drivers of growth in internet consumption today, especially in non-metros. Increase in availability of regional content has added new demographics of video consumers, thus giving rise to a mammoth increase in video consumption. We are delighted to welcome to this burgeoning mass of video consumers by them offering high-quality regional content on Idea’s Mobile apps.”

The offering comes with existing Original content that includes Original shows & movies along with recently announced 30 Original shows & 12 Original movies for the next year. To reach out to beyond Bengal, Some of the top shows like Byomkesh, Hello, Cartoon, DupurThakurpo and Charitraheen are dubbed in Hindi & Tamil.

“hoichoi and Vodafone Idea have joined hands to deliver unique content by reaching out to a wide customer base, which Vodafone Idea has. Providing non-stop entertainment is the mission for both of us; thus, opening our repertoire of Originals to stream on Vodafone Play will definitely garner a positive response. We have also consciously decided to not let language be a barrier and dub some of our most-streamed shows in Hindi and Tamil. hoichoi has a vast array of Originals, we keep adding two-three every month, so there will be ample amount of shows and films to watch. This will pave the way for regional content to be widely recognised as well as be accepted around the nation,” adds Vishnu Mohta, Co-Founder, hoichoi.

An Aditya Birla Group & Vodafone Group partnership, Vodafone Idea Limited is India’s leading telecom service provider with over 408 million customers and a revenue market share of 32.2 percent. Its Idea Movies & TV app is an ultimate gateway to the best movies & video watching experience with a robust library embracing 8500+movies, 400+Live TV Channels, TV Shows and Original Content across various genres. The Vodafone Play app is a one-stop entertainment destination offering alike features.