Welspun India, India's leading home textile company, is partnering with The Walt Disney Company to capitalise on an opportunity in the children's market.

The company, which signed a brand licencing agreement with Walt Disney in January for the European and United Kingdom markets this year, also sees an increase in shelf space for licenced brands when compared to its private labels.

The company's current licence with Disney is for three years. It includes the entire EU, the United Kingdom, and the South African market. The licencing agreement will assist Welspun India in gaining deeper penetration and a broader reach into the EU and UK markets, where Disney has extensive distribution through smaller stores as well as convenience stores.

Dipali Goenka, Welspun’s CEO and JMD said that, “If there’s a recession, or a slowdown, people will not compromise on their kids’ demands. The kids’ opportunity is huge. Whether there’s a slowdown or there’s a peak, that demand never tapers off.”

Keyur Parekh, President and Global Head, Welspun India said the licensing pact with Walt Disney marks the foray of Welspun into the new segment of kids.

“Disney resonates so well, in terms of this category (kids) and the segment. It allows us to create a wagon for growth into absolutely a new space. So, this actually helps us to bring incremental revenues and to address the whole new segment,” he added.

The licence covers the complete home solution product range, comprising towels, bed sheets, rugs, bedding and utility items.