India’s first marketing technology platform start-up Wonderlab, has appointed Sweety Advanias its chief financial officer (CFO). Sweety will over see Mumbai base, and will report to Saurabh Varma, the founder and chief executive officer of Wonderlab.

In her previous role, Sweety has been allied with Publicis Groupe, where she was the finance director for South Asia. She has almost two years of industry experience with stints across key organisations in India. She worked as a finance director in Leo Burnett India, before taking her role at Publicis Groupe. She has also spent considerable time in companies such as WPP, Essar, Reliance and Pfizer, to name a few.

Saurabh Varma states that “Wondrlab’s exponential growth needed a finance head that can keep up with our momentum. Sweety is a proven results-oriented leader with tremendous financial expertise. Her vision and ambition for Wondrlab matches ours, making her the perfect fit for the role.”

“I am excited to work with creative and dynamic start-up like Wondrlab. 2020 was a great year for Wondrlab and 2021 looks even better; I don’t think this opportunity could have come at a better time for me. I look forward to supporting Wondrlab’s momentum with financial strategy and learnings,” states Sweety.