Recently, Word of Mouth of Media announced the elevation of Jimmy Shahani, its Chief Operating Officer, to the position of Chief Executive Officer. A graduate of ICFAI, Shahani comes with over 15 years of experience in operations, human resources, and business administration. He has diverse industry experience across industries including Media, IT, and ITES. Jimmy has previously worked with WNS, IBM, Prime Focus, and Tech Mahindra.

"Shahani has been part of our core team since he joined us four years back. His positive outlook, creative mindset, and leadership values are all goal-worthy to succeed, especially as we move ahead in the 'Next Normal,” said, Vineet Panchhi, Founder, Word of Mouth of Media.

“In the current period of accelerated transformation, we hope to provide a robust approach and work more closely with our clients to navigate pandemic-induced uncertainty. I congratulate Jimmy in his new role and will continue to support him in strengthening new partnerships and exploring new geographies. The Covid-19 pandemic galvanized businesses to innovate and shift focus towards customers' preferences leading massive transformation in the advertising & marketing industry," Vineet added.

"I am honored to take the new responsibilities and look forward to scaling the business to new heights. The changing consumer behavior, shifting viewer choices, increased inclination towards environmentally conscious practices, etc., demand brands to deliver more creative and personalized experiences in a sensitized tone. Therefore, one of the major priorities for me will be to deliver business outcomes for clients through impactful ideas and new storytelling channels,” said, Jimmy Shahani, CEO, Word of Mouth of Media.

Jimmy adds, "I am excited to work with the talented team and develop work that drives significant change in perception.”