The leading workplace technology company Xerox appoints Joanne Collins Smee as its executive vice president and chief commercial, SMB & channels officer. In this newly created role, she reports to John Visentin, Vice Chairman & CEO, Xerox.

Having joined the firm in September 2018 as Chief Commercial Officer, Joanne has spearheaded the development of Xerox’s software & services strategy. This new role will empower her to lead Xerox Business Solutions, the company’s unit focused on serving the SMB, and the US channel partners.

Prior to her association with Xerox, Joanne has led Technology Transformation Services for the US federal government, and also spent more than 25 years at IBM in global executive roles, spanning client sales, support, and delivery of technical products & services.

To further support Xerox’s growth, Joanne and her team will focus on delivering innovative and faster-to-market workplace solutions for small to midsize businesses (SMB) and channel partners

Commenting on this appointment, John avers, “Joanne is a proven business leader and technologist. Under her leadership, Xerox has made progress growing our software business and introducing a new line of digital services.” “To further support Xerox’s growth, Joanne and her team will focus on delivering innovative and faster-to-market workplace solutions for small to midsize businesses (SMB) and channel partners,” he adjoins.

“We see the fast-growing SMB market and indirect channels as major plays for Xerox. Customers are seeking new workplace solutions that make their every day work better. We’ve invested in new offerings that address these needs, enabling both Xerox and partners to capitalize on this growth opportunity,” concludes Joanne.