Zee Entertainment Enterprises has partnered with Nasscom for the recently introduced Generative AI Foundry program, aimed at fostering innovation and growth within the startup ecosystem. This collaboration involves ZEE's Technology and Innovation Centre, focusing on supporting and enabling jointly developed generative AI solutions specifically tailored for India's media and entertainment industry.

Nasscom and ZEE’s Technology and Innovation Centre collaborated on a joint initiative, organizing a single-day workshop aimed at discovering mutual interests and investigating potential partnerships. During this workshop, ZEE hosted 14 startups from Nasscom's Generative AI Foundry program at the ZEE Technology & Innovation Hub in Bengaluru. Through this distinctive effort, the company aims to stimulate collaborative growth and empower these chosen startups to excel in the constantly evolving field of AI.

Nitin Mittal, President of Technology & Data at ZEE, conveyed excitement about commencing this collaborative journey with Nasscom, intending to shape the future of India's AI community. The alignment between their endeavors, Nasscom's commitment to nurturing tech startups, and ZEE's leadership in media innovation represent not just a convergence of ideas but a fusion of visionary perspectives poised to define the industry's forthcoming stage. As a frontrunner in India's Media and Entertainment landscape, this partnership underscores their dedication to enhancing consumer experiences through digital technologies. ZEE believes that such partnerships play a pivotal role in propelling startup growth and fostering innovation in India's AI landscape.