ZEE5 has appointed Raghuveer Singh to head its social media and content marketing strategies for India and globally.

Singh shared the announcement on LinkedIn, stating, “Good December updates, taking over leading the India and Global Social Media and Content Marketing strategies for ZEE5. Thank You Manish Kalra for trusting me with the opportunity, Shresth Gupta, and cheers to the great team shaping the busiest profile of creating crazy social content for the ZEE5 community across 190+ countries”.

Singh has been with ZEE5 for over five years, having previously served as Director of Marketing for SVOD. He joined the platform in August 2019 as Associate Director of Marketing for SVOD.

Before his tenure at ZEE5, Singh worked at Aditya Birla Health Insurance Company Limited, starting as a Senior Marketer in June 2016 and later advancing to Deputy Chief Manager of Product Marketing by July 2018.

Singh started his career in April 2006 as an Analyst at World Network Services and has since worked with brands such as City Centre Mall, Crystal Mirage, Trent Hypermarket, and HyperCITY Retail, among others.