Media groups Sony and Zee have voluntarily agreed to sell three Hindi channels Big Magic, Zee Action and Zee Classic to address possible anti-competition concerns arising out of their proposed mega-Merger deal. They submitted their proposal to the Competition Commission of India (CCI), which cleared the deal subject to certain modifications on October. More than three weeks after giving its nod for the transaction, the regulator on Wednesday made public its detailed 58-page order.

The two groups have agreed to divest Big Magic, which is a Hindi general entertainment channel, as well as Zee Action and Zee Classic, which are Hindi film channels, according to the order. They voluntarily agreed to the modification to the proposed deal after CCIs prima facie opinion that the deal was likely to cause an appreciable adverse effect on competition. Deals beyond a certain threshold compulsorily require the approval of CCI, which seeks to ensure fair competition in the marketplace.

On October, CCI said it has cleared the proposed ZeeSony merger deal, which was announced in September last year. To ensure fair competition in the relevant markets, the regulator has also mandated various requirements to be fulfilled by the purchaser concerned before buying the three channels. One of the conditions is that the purchaser should not be 'Star India or Viacom18 Media (including their respective affiliates)'.

The purchaser should be independent of and with no connection whatsoever with the resultant entity and its affiliates. Also, it should not be either a past or present employee or director (or spouse or child of such employee or director), as per the order. Among other conditions, the purchaser should have the financial resources, expertise and incentive to maintain and develop the divestment business as a viable and active competitor to the parties and/or the resultant entity in the relevant market.

To Ensure Fair Competition In The Relevant Markets, The Regulator Has Also Mandated Various Requirements To Be Fulfilled By The Purchaser Concerned Before Buying The Three Channels

The purchaser "neither be likely to create any prima facie competition concerns, nor give rise to a risk that the implementation of the Order will be delayed, and must, in particular, reasonably be expected to obtain all necessary approvals from the relevant regulatory authorities for the acquisition and operation of the divestment business", the order said. The divestment business refers to the sale of the three channels.

CCI also noted that in case the parties fail to comply with the voluntary modifications submitted, the proposed combination would be deemed to have caused an appreciable adverse effect on competition in India. CCI said it has approved the "amalgamation of Zee Entertainment Enterprises (ZEEL) and Bangla Entertainment (BEPL) with Culver Max Entertainment (CME), with certain modifications". CME was earlier known as Sony Pictures Networks India (SPNI). ZEEL, in September 2021, said it has entered into a non-binding term sheet with SPNI to bring together their linear networks, digital assets, production operations and programme libraries.