The customer service software company, Zendesk, Inc. (NYSE:ZEN) announces the general availability of its comprehensive messaging solution as part of the new Zendesk Suite. The new package brings together all Zendesk’s service capabilities, including messaging, into one complete offering. It brings radical simplicity to the enterprise software space.

The tools are designed to give businesses the ability to have continuous convenient and personalized conversations whether customers want to text, chat on their computer, reach out over WhatsApp and more. Zendesk’s messaging solution also offers advanced capabilities including proactive notifications, enabling specialized third-party bots, and allowing customers to transact directly within the conversation when browsing products, reserving seats or making payments.

“Today’s customers demand real-time experiences at a level and pace we’ve never seen before. Companies cannot take customer loyalty for granted, and using outdated, expensive enterprise software that takes months to get up and running is a thing of the past,” said Adrian McDermott, President of Products at Zendesk. “Businesses need the best possible technology to remain agile and face customers’ ever-evolving needs. Within hours, Zendesk can help businesses deliver great customer experiences, with messaging front and center.”

“People today want to connect with businesses the same way they chat with their friends and family — with personal messaging to get questions answered and receive support quickly and conveniently. With more than 175 million people across the world already messaging a business account on WhatsApp every day, businesses of all sizes can deepen their customer relationships and increase their efficiency by turning to messaging to meet people where they want to be met,” said Kyle Jenke, partnerships director at WhatsApp. “Through partnerships with companies like Zendesk, we’re making it easier for businesses to shift their operations online during the ongoing pandemic so they can stay close to their customers even when they’re physically apart.”

Zendesk was among the first SaaS companies to democratize the way businesses offered email support. Its new Suite will now lead the shift to messaging-driven relationships. With the new Suite the company continues to arm businesses with the best technology to meet their customers’ need.

As part of the new Zendesk Suite, Zendesk also packaged all its service capabilities into one comprehensive solution with five new plans that include everything a business needs to succeed. The new streamlined experience makes it easy to choose the right plan for a business’s unique needs.