Recently, Zenith India has selected Priyanka Kapur as its new Vice President to escort its Nestlé business. She will be accountable for media planning, relationship management, and supervising the absolute and included contribution for the client. Her key spotlight will be on strategy, digital transformation, data, analytics, accomplishment, and export.

A postgraduate from NMIMS, Priyanka has over 18 years of rich experience in media and marketing. Her most recent assignment was with Lodestar UM for almost 10 years as Connections Lead for its key client Coca-Cola. Her position concerned spearheading the considered scheduling product across portfolio brands and in crafting solutions, connecting brands to consumers. She was also accountable for research, insights and stay updated on the latest consumer trends, and building them effortlessly into solutions for brands.

During her career, she has performed exceedingly well across verticals and platforms which comprise working as a marketer with NDTV, leading new business development at Balaji Telefilms, and as a media schemer on some impressive accounts like Tata Motors and Zodiac.

Jai Lala, CEO, Zenith India, states, “I am delighted to have Priyanka on board.  Priyanka’s diverse work experience in the field of media and strategic approach towards the business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”

Priyanka Kapur, states, “I am really excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of Publicis Groupe and look forward to the PowerOfOne advantage.”