Customer experience software firm, ZEPIC Inc., launched a unified customer experience platform to enable businesses with unprecedented opportunities of hyper-personalized customer engagement, followed by the closing of its $2.1 million pre-seed investment round.

The investment round saw the participation of Neon Fund which invested $500,000 along with angel investors working in senior positions at Apple, Chargebee, Freshworks, Microsoft, and   ZOHO.

ZEPIC enables hyper-personalization of experiences by allowing businesses to leverage every piece of available information. This not only allows to tailor campaigns on individual customer preferences and behaviors but also consider the full context and journey of the business-customer relationship.

"ZEPIC is fundamentally designed and built on customer records, serving as the source of truth for all teams within the business," said Co-founder and Product Head, Naveen Venkatesan.

"With all browsers blocking third- party cookies, ZEPIC helps businesses prioritise first-party data collection through its intelligent visitor tracking, identity resolution and progressive customer profile enrichment."

 

Key features of ZEPIC's unified customer experience platform include:

• Customer Journeys & Campaign Creation: Empower every customer-facing team to launch and automate customer journeys and campaigns through a drag & drop interface, unlocking valuable time and resources, and accelerating time-to-market.

• No-code Data Ingestion & Modelling: Easily Extract, Transform & Load any business data alongside customer data, enabling teams to leverage the full spectrum of information for contextual, effective personalization.

• Inbuilt Customer Data Platform (CDP) with Centralized Customer Records: Establish customer records as the single source of truth for all teams, ensuring consistency and accuracy in customer engagement efforts.

• Real-time & Omnichannel engagement: Facilitate real-time communication seamlessly across preferred channels, impressing customers during key moments across the customer journey. 

"Our core mission is to empower businesses to personalise communications. To personalize, and in real-time, businesses need to respect and make easily available business and customer data," added Sreelesh Pillai, Co- founder and Business Head of ZEPIC. "Businesses are also overwhelmed with data.

Siddhartha Ahluwalia, Managing Partner, Neon Fund, said “ZEPIC’s founding team consists of folks who have been building B2B SaaS from India for the world, since the last 20 years, first at Zoho and then at Freshworks ZEPIC as a product is revolutionary in a way, that it is one of the most advanced Customer Data Platforms in the world.

“ZEPIC’s offering has already enlightened us with the ability to see audience activity, which will enable us to achieve our fan engagement and associated commercial goals as part of the Digital Pillar of our strategic plan”, said David Lee, Chief Revenue Officer at Hockey Australia.