Vikas Verma, Co-founder & CEO, Goldsetu Gold has long piqued our interest, dating back to ancient times. Egyptian Pharaoh kings decided to be mummified and buried with their gold in the pyramids around 5000 years ago. The rare yellow metal's allure and promise were undeniable. Gold has long been a vital part of every healthy, well-balanced financial portfolio in any economy on the planet. In terms of investing, Indians, in particular, have consistently put their faith in gold.

The constancy of gold continues to lure new-age traders and holds a hopeful future for children, thanks to a variety of options, good-looking returns, and shock-proof ROI

For us, gold has always been a part of Indian culture. We don't regard it as just a valuable metal, but rather as an emotional exchange. Gold has been regarded as the ultimate form of wealth and an all-weather investing tool even by our forefathers. Because millennials have grown up seeing their parents invest, donate, and acquire gold as part of their financial strategy, it is the first form of investment they are familiar with.

The World’s Biggest Market for Gold
According to the GFMS Gold Survey report by the market data research firm Refinitiv, India is currently the world's

largest gold market, with a demand of 136.6 tons of gold. Such high figures just show the country's passion for the precious metal. The recent financial crisis precipitated by the COVID-19 pandemic has reignited interest in gold. Demand for gold increased by 37 percent in the first quarter of 2021, according to the World Gold Council. Hence, gold is a successful investment option for millennials due to its numerous options and ease of investment.

A Safeguard Against Uncertainty
During the peak of the pandemic, the financial currently the world's largest gold market, with a demand of 136.6 tons of gold. crisis once again demonstrated gold's value as an outstanding inflation hedge. It acted as a buffer against the financial markets' highs and lows over the last couple of years. Gold prices have historically been the most stable during times of uncertainty and disruption. As a result, it may be inferred that yellow metal has historically and continues to serve as a shock absorber in difficult economic times.

Plethora of Investment Options
Aside from cultural, economic, geopolitical, and pandemic factors, millennials are increasingly interested in gold because of its stability, simple liquidity, minimal volatility, and consistently high demand. Unlike other investment options, gold has always been hassle-free in terms of transaction convenience – both buying and selling. In addition, over the last decade, a number of new gold investment avenues have appeared. Individuals can invest in gold futures, gold coins, gold companies, gold exchange-traded funds, gold mutual funds, gold bullion, gold jewelry, and digital gold today. As a result, gold continues to entice traders who are faced with a variety of options.

Summing Up
Gold continues to allure millennials as one of the safest investment options. With the passage of time, gold financing has taken on various forms, yet it remains as valuable as ever. Recent finance options, such as Digital Gold, have made gold a simple and convenient funding option for millennials. The constancy of gold continues to lure new-age traders and holds a hopeful future for children, thanks to a variety of options, good-looking returns, and shock-proof ROI.