CEO Insights Magazine

As the number of products and services continues to increase in the market, it becomes challenging for consumers to make informed decisions. To overcome this challenge, businesses have come up with a solution of white label comparison services. These services help consumers compare various products and services easilyand conveniently. Not only do they save time and money, but they also benefit businesses by increasing their visibility and potentially driving more sales. Understanding the potential of these benefits Ankit Jain established CIMET, an innovative platform for white labeled energy comparison. In this digital age, such platforms provide a much needed solution to simplify the consumer decision making process.

Ankit Jain is a seasoned professional with over a decade of experience in contact center management, specializing in managing campaigns for telecommunications, energy, and insurance companies. Ankit has developed a reputation for his ability to optimize operations, drive efficiency, and enhance customer experiences. Moreover, Ankit’s expertise and experience have enabled him to establish innovative platforms such as CIMET, a white labeled energy comparison platform that empowers customers to make informed choices while benefiting energy providers with increased visibility and sales opportunities.

Below is an excerpt of Ankit Jain’s exclusive interaction with CEO Insights magazine.

What factors influenced your decision to become an entrepreneur? How has your journey been so far?

While completing my masters degree in Australia, I worked in a contact center where I discovered certain management errors. In response, I developed my contact center, which eventually employed 600 people from four different nations. However, our profits were at risk because of the slow months, especially December and January. With our combined experience in sales and customer service, we decided to launch a white label comparison business in Australia as an alternative to conventional contact centers. Everything we discovered while working in the contact center was put to use as we built a digital enterprise with easily available tools. By converting our experience into technology, we were able to escape the people game and establish a more stable, lucrative business.

How would you define CIMET as an organization and its current position in the market?
We have achieved significant success with our white label comparison website, having recently secured $26.6 million in funding from a leading Australian company named I select. Our platform powers the majority of comparison websites in Australia, but the real key to our success is our tech team based in India. By leveraging their expertise and developing inhouse solutions, we're able to operate at a much lower cost compared to doing the same work in Australia. This enables us to offer a more cost effective solution to our customers while maintaining profitability. Having a co-founder run our show in

India also allows us to effectively manage operations across both countries and capitalize on the strengths of both.

Tell us about your leadership approach, and the guidelines or methodologies you follow to lead your team.
My strategy of leadership is simple yet effective: I let my team members focus on their strengths. Instead of micromanaging, I put my faith in my team members in getting the work completed. If someone is unable to move forward or is struggling with a challenge, I will offer assistance, direction, and support. My mission is to help every member of my team realize his or her maximum potential so that they can effectively add to the growth and prosperity of our business.

I think it's important for people to feel like their opinions matter, which is why I try my best to foster a collaborative and creative work environment. Building an atmosphere that fosters confidence and responsibility amongst employees is key to achieving the highest performance for our team and propelling the business forward.

In light of your strong experience within the industry, what advice would you give to budding leaders
As a leader, it's important to give yourself time to allow your ideas to flourish, especially when you're trying to make a significant change in a particular domain. Change doesn't happen over night, and it's important to recognize that. It's essential to stay persistent and keep pushing your ideas out into the market, even if they don't gain traction immediately. People need time to get used to new concepts before they can fully buy into them. As such, leaders need to be patient and give their ideas time to resonate with the market. Ultimately, this patience and persistence can pay off, leading to greater success in the long run.

Ankit Jain, CEO & Founder, CIMET
Ankit Jain has completed his Master of Commerce from the University of Sydney. Further, Ankit began his entrepreneurial journey in 2013, with the establishment of True Insurance. He later established Rentlx and the current company CIMET in 2016.