Jimmy Humania: Helping Organization Grow With Effective Marketing Strategies
Jimmy Humania
Chief Marketing & Growth Officer
Under Jimmy Humania, the company is growing by doing the right thing with precision, pace, and passion for meeting modern Bharat's fast-moving needs. Giving people a voice, serving everyone, and protecting users' data are the company's core objectives. Companies like T-Series, Shemaroo TV, and ALT Balaji are partners in business with Chingari. The app counts for 1.6 billion views, 50+ million users, and 1.3 crore play store downloads, making Chingari the number one social networking app. Jimmy Humania has completed his Bachelor of Business Administration from Sri Bhagawan Mahaveer Jain College and has pursued his MBA in Global Banking and Finance from EU Business School. In his 13 years of professional career, he enjoyed collaborating with startups all the way to multinationals such as MoralisWeb3, Nestle, Amadeus, and Airtel. He undertook and excelled in several roles such as Business Development, Sales, Marketing and Growth, Web3 Developer and Analyst, Project Manager, Cybersecurity Analyst, and DeFi Operations. With his knowledge and marketing skills, Jimmy Humania has brought various laurels to his company as the Chief Marketing Officer.
Jimmy Humania engages in an exclusive interaction with CEO Insights.
How has been your journey so far with Chingari and what drives you today?
It has been an incredible journey so
far with Chingari and GARI Network, and I feel pleasure working Along side the most hardworking web3 squad. Working with such a fantastic team fuels my daily motivation to work harder and lead the company toward success. I also believe that in a leadership position, a person can empower his subordinates by becoming a mentor and coaching them to succeed in their roles. This, in turn, becomes a motivation to turn up to work and give your best every single day. Other than these factors, DeFi, Crypto, Web3, and decentralization of power & assets are a few things that will always drive me.
How would you define Chingari as an organization and its current position in the market? As the CMO, what is your approach to creating a great customer experience?
Chingari and GARI Network is the leading web3 social network in the world. Currently, it has the highest amount of monthly active users i.e., 40 million MAU, and over 1.56 million GARI token holders. This in comparison to any other crypto enabled social media platform is by far the highest.
I strongly believe in and support Edutainment which is a combination of both Education and Entertainment. Transparency & clarity efficiency and timely communication are what I inculcate within me as well as in my team. I am very much focused on team training and mentorship because it helps in enhancing the efficiency of the team members to serve our customers in the right way. Our platform and product offerings being mobile-first give a user friendly experience to our customers. Learning and iterating based on the community’s feedback, data, and insights help me to develop & upgrade our strategies for the betterment of the organization as well as users.
Tell us about the most comprehensive marketing strategy you have made to promote the business, products, and others.
Collaborating with B2C stakeholders such as global Key Opinion Leaders, that is, KOLs, Influencers, Content Creators, and Content Consumers on how Chingari and GARI Network enhances the Creator Economy leveraging web3 technology benefits. On the other hand, it is our B2B partnerships with web3 and crypto businesses on how they could bootstrap new users leveraging Chingari as their primary social network partner. The marketing industry is in awe of using videos as a promotional tool. The splendid benefits have taken the world by storm, and people are discovering new ways to use videos as a marketing tool every day. Undoubtedly, video marketing has
A combination of Education & Entertainment is the future of modern India
How would you define Chingari as an organization and its current position in the market? As the CMO, what is your approach to creating a great customer experience?
Chingari and GARI Network is the leading web3 social network in the world. Currently, it has the highest amount of monthly active users i.e., 40 million MAU, and over 1.56 million GARI token holders. This in comparison to any other crypto enabled social media platform is by far the highest.
I strongly believe in and support Edutainment which is a combination of both Education and Entertainment. Transparency & clarity efficiency and timely communication are what I inculcate within me as well as in my team. I am very much focused on team training and mentorship because it helps in enhancing the efficiency of the team members to serve our customers in the right way. Our platform and product offerings being mobile-first give a user friendly experience to our customers. Learning and iterating based on the community’s feedback, data, and insights help me to develop & upgrade our strategies for the betterment of the organization as well as users.
Tell us about the most comprehensive marketing strategy you have made to promote the business, products, and others.
Collaborating with B2C stakeholders such as global Key Opinion Leaders, that is, KOLs, Influencers, Content Creators, and Content Consumers on how Chingari and GARI Network enhances the Creator Economy leveraging web3 technology benefits. On the other hand, it is our B2B partnerships with web3 and crypto businesses on how they could bootstrap new users leveraging Chingari as their primary social network partner. The marketing industry is in awe of using videos as a promotional tool. The splendid benefits have taken the world by storm, and people are discovering new ways to use videos as a marketing tool every day. Undoubtedly, video marketing has
become a viable marketing tool and can also help boost visibility, reach, and popularity. The focus must be on providing free and valuable information to the audience, attracting potential customers, and retaining existing customers through quality engagement.
Could you tell us about the major factors you take into consideration while suggesting your services to clients?
Mobile first experience products integrated with web3, crypto, and smart technologies are some of the factors that I consider. Trends in short video social networks are one of the major factors to consider while suggesting services to clients.Transparency continuous innovation fast-paced product development, and iterations are the other factors that are in consideration.
What are the changes in market behaviour that you anticipate and what are the opportunities that you foresee?
The creator economy today does more than provide value to platforms. It helps foster a community, builds relationships between brands and consumers, and helps them target an audience they need help engaging with. Creator Economy startups in India have raised around $2.5 billion between 2018 and 2022. The creator economy is in its infancy, due to which short video social networks will continue to scale much quicker over longer format video networks such as YouTube, Twitch, and so on. Web3 and Crypto powered businesses will thrive if start-ups execute agile operational processes, proven principles, and frameworks, best management practices and goto market strategies. Improved edutainment resources and simpler product UI/UX for a smoother user onboarding and product learning experience are the opportunities to foresee.
Jimmy Humania Chief Marketing and Growth Officer, Chingari
Jimmy Humania has an educational background in Business Management, Finance, Technology, and Sports. He has completed his Bachelor of Business Administration from Sri Bhagawan Mahaveer Jain College and did his MBA in Global Banking and Finance from EU Business School. Currently, he is the Chief Marketing & Growth Officer at Chingari, a short video-sharing platform. He undertook and excelled in several roles such as Business Development, Sales, Marketing and Growth, Web3 Developer and Analyst, Project Manager, Cybersecurity Analyst, and DeFi Operations.
Hobbies:Beach volleyball, Listening to eBooks, DeFiand Crypto
•Favorite Cuisine: Any cuisine made with love
•Favorite Travel Destination: China
•Favourite Book: How to win friends and influence people by Dale Carnegie
Could you tell us about the major factors you take into consideration while suggesting your services to clients?
Mobile first experience products integrated with web3, crypto, and smart technologies are some of the factors that I consider. Trends in short video social networks are one of the major factors to consider while suggesting services to clients.Transparency continuous innovation fast-paced product development, and iterations are the other factors that are in consideration.
What are the changes in market behaviour that you anticipate and what are the opportunities that you foresee?
The creator economy today does more than provide value to platforms. It helps foster a community, builds relationships between brands and consumers, and helps them target an audience they need help engaging with. Creator Economy startups in India have raised around $2.5 billion between 2018 and 2022. The creator economy is in its infancy, due to which short video social networks will continue to scale much quicker over longer format video networks such as YouTube, Twitch, and so on. Web3 and Crypto powered businesses will thrive if start-ups execute agile operational processes, proven principles, and frameworks, best management practices and goto market strategies. Improved edutainment resources and simpler product UI/UX for a smoother user onboarding and product learning experience are the opportunities to foresee.
Jimmy Humania Chief Marketing and Growth Officer, Chingari
Jimmy Humania has an educational background in Business Management, Finance, Technology, and Sports. He has completed his Bachelor of Business Administration from Sri Bhagawan Mahaveer Jain College and did his MBA in Global Banking and Finance from EU Business School. Currently, he is the Chief Marketing & Growth Officer at Chingari, a short video-sharing platform. He undertook and excelled in several roles such as Business Development, Sales, Marketing and Growth, Web3 Developer and Analyst, Project Manager, Cybersecurity Analyst, and DeFi Operations.
Hobbies:Beach volleyball, Listening to eBooks, DeFiand Crypto
•Favorite Cuisine: Any cuisine made with love
•Favorite Travel Destination: China
•Favourite Book: How to win friends and influence people by Dale Carnegie