Takesh Singh: Redefining Brands Success Through Powerful Stories
Takesh Singh
Founder
With over 21 years of experience in the media and entertainment industry, Takesh has mastered the art of weaving narratives that resonate with audiences. From scripting to production, T Junction Media offers a complete script-to-screen experience, delivering digital advertisements that are as captivating as they are effective.
He has also expanded his repertoire, stepping into the world of corporate coaching as a speech and camera-facing coach. With his guidance, corporate can navigate the nuances of body language, speech delivery, and stage presence, ensuring they shine in front of live audiences. In addition, Takesh works with influencers in helping them project their true authentic self in front of a camera.
What drives your daily routine as a leader?
It is the sheer love for what I do. The visual medium, in particular, has captivated me since childhood. I wake up each day motivated by the opportunity to connect with like minded individuals and engage in the work that I truly love.
I firmly believe that when you do what you love, there is an energy and enthusiasm that fuels every aspect of your daily routine. Also with the fast evolving content business, one is constantly learning, which is integral to self-growth. As a leader, I am committed to keeping
my eyes and ears open for the next big opportunity.
What prompted you to start T Junction Media?
With my experience as the former head of content for a leading media agency and a deep understanding of the power of story telling for brands, I recognized the need for out-of-the-box ideas that could create compelling visual narratives.
As a boutique content agency, we believe that a strong script is the backbone of any successful production. We work closely with brands,understanding their challenges and crafting stories that truly resonate with their target audience. ‘Humor’ and ‘Emotion’ are two categories that consistently engage and connect with people, and we leverage these elements to create impactful narratives.
In an era of shrinking attention spans, it is crucial to capture and retain the audience's attention until the very end. We have a team of passionate writers who collaborate to deliver captivating stories. What sets us apart is our commitment to being true partners to our clients rather than just vendors. We immerse ourselves in their campaigns, Understanding their problems, and working closely with them to find effective solutions.
Our dedication to storytelling and problem solving drives us to go above and beyond. We go the extra mile to ensure that our clients receive the support they need throughout the project. This level of dedication is what sets us apart from larger agencies that may have multiple layers to deal with.
How would you describe your leadership philosophy?
My leadership approach can be summarized in three words: empower, trust, and communicate. I believe in empowering my team by providing them with the necessary resources and support to excel in
What prompted you to start T Junction Media?
With my experience as the former head of content for a leading media agency and a deep understanding of the power of story telling for brands, I recognized the need for out-of-the-box ideas that could create compelling visual narratives.
T Junction Media is not just about creating visually stunning content; it is about telling great stories while making a genuine impact on brands
As a boutique content agency, we believe that a strong script is the backbone of any successful production. We work closely with brands,understanding their challenges and crafting stories that truly resonate with their target audience. ‘Humor’ and ‘Emotion’ are two categories that consistently engage and connect with people, and we leverage these elements to create impactful narratives.
In an era of shrinking attention spans, it is crucial to capture and retain the audience's attention until the very end. We have a team of passionate writers who collaborate to deliver captivating stories. What sets us apart is our commitment to being true partners to our clients rather than just vendors. We immerse ourselves in their campaigns, Understanding their problems, and working closely with them to find effective solutions.
Our dedication to storytelling and problem solving drives us to go above and beyond. We go the extra mile to ensure that our clients receive the support they need throughout the project. This level of dedication is what sets us apart from larger agencies that may have multiple layers to deal with.
How would you describe your leadership philosophy?
My leadership approach can be summarized in three words: empower, trust, and communicate. I believe in empowering my team by providing them with the necessary resources and support to excel in
their roles. Trust is paramount, as I give my team members the freedom to explore and take ownership of their work. Effective communication is essential to maintain transparency and ensure everyone's voices are heard.I view my team as collaborators, valuing their ideas and aspirations. My team is not working for me, they are working with me, and together we have a common goal of delivering the best project for our client.
What is your success mantra and what’s the roadmap ahead?
Patience and resilience are key, and I always maintain a positive attitude and smile throughout challenges. In the next five years, we aim to become a full-fledged production house, known for telling great stories and working on award-winning campaigns. We will move into producing feature films and shows for OTT platforms. Empowering young storytellers and partnering with big studios and platforms will drive our growth. Ultimately, we want to tell impactful stories that leave a lasting impression on people. Personally as a speech and camera-facing coach, I wish to empower many more influencers and help more corporates in building an executive presence.
What advice would you give to upcoming leaders?
Trust and respect your teams. Instead of treating them as subordinates, view them as collaborators working towards a shared vision. Empower them, provide them with the necessary tools, and allow them to grow. It's crucial to foster an environment where experimentation and new ideas are welcomed. In our industry, we often get stuck in a trend and hesitate to explore different genres. We must break free from this pattern and encourage diverse storytelling. Additionally, we need to recognize the varied audiences across different regions and create content that caters to their preferences. By embracing a multitude of stories and talent, we can foster a thriving industry for everyone to work in harmony.
Takesh Singh, Founder, T Junction Media
Passionate, driven, and brimming with talent, Takesh Singh is a true creative force. With T Junction Media as his canvas, he continues to redefine storytelling, captivating hearts and minds along the way.
What is your success mantra and what’s the roadmap ahead?
Patience and resilience are key, and I always maintain a positive attitude and smile throughout challenges. In the next five years, we aim to become a full-fledged production house, known for telling great stories and working on award-winning campaigns. We will move into producing feature films and shows for OTT platforms. Empowering young storytellers and partnering with big studios and platforms will drive our growth. Ultimately, we want to tell impactful stories that leave a lasting impression on people. Personally as a speech and camera-facing coach, I wish to empower many more influencers and help more corporates in building an executive presence.
What advice would you give to upcoming leaders?
Trust and respect your teams. Instead of treating them as subordinates, view them as collaborators working towards a shared vision. Empower them, provide them with the necessary tools, and allow them to grow. It's crucial to foster an environment where experimentation and new ideas are welcomed. In our industry, we often get stuck in a trend and hesitate to explore different genres. We must break free from this pattern and encourage diverse storytelling. Additionally, we need to recognize the varied audiences across different regions and create content that caters to their preferences. By embracing a multitude of stories and talent, we can foster a thriving industry for everyone to work in harmony.
Takesh Singh, Founder, T Junction Media
Passionate, driven, and brimming with talent, Takesh Singh is a true creative force. With T Junction Media as his canvas, he continues to redefine storytelling, captivating hearts and minds along the way.