| | SEPTEMBER 20209office, friend's birthday, lady's night to regular hangouts, people have made trends a huge part of their life. While today, ever after the Unlock 2.0, people avert the idea of dining outdoors and preferring to order at home as safety is their prior concern.Conviction on Sanitisation: While restaurants are assuring the customers with safety measures and regular sanitation, it still leaves customers with thoughts of who came before them. This is another major reason behind people opting for ordering at home especially from cloud kitchens. As the concept of cloud kitchen doesn't solicit the presence of individuals apart from their employees, it assures more safety. Additionally, these players are mak-ing live cooking is a mandatory move to ensure quality of the food. Contactless Delivery and Fresh: Another initiative which is picking up popularity and is widely accepted by customers is contactless delivery. The entire system of contact less delivery is well automated, and technology driven that the delivery executive reaches to the exact venue without connecting with the customers multiple times. Players with house delivery fleet service, especially which are enabled with location trained delivery execu-tives can implement the scouting of the destination better. Due to the abundant knowledge they can reach the destination without using maps for tracking. This helps in delivering the food hot and fresh within time. Temperature check: As a primary precau-tionary measure, players are checking tempera-tures of their employees and delivery executives on a real time basis. To assure customers more appropriately, they have started mentioning the delivery app. In addition to this, some of the players are offering e-bills to avoid exchange of surplus documentation. New trend of Co-cooking concept helping business owners to sustain the pre-COVID pric-es: Cloud kitchens are adopting a new trend of Co-cooking business models. This not only pro-vides better cost structures but also provides the hassle of procuring the equipments and their maintenance. The new model involves limited investment in finances and spares more time for business strategies and expansion. The concept of co-cooking helps owners to sustain their pre-COVID prices which helps in uphold the cus-tomers without burning their pockets. Especially with pandemic in our lives, several players have hiked prices to cover the cost for infrastructure (of their outlet).People have realised the potential in the cloud kitchen segment. Customers along with investors understand the minimal consumption of infra-structure and capital. This makes the business inclined to be more profitable than regular table chair setup. In the coming days, Cloud Kitchen will be building a strong foundation for the food industry luring investors and becoming a hot startup sector. WITH THE POTENTIAL OF ADDRESSING THE MODERN WORLD PROBLEMS WITH TECH-BASED SOLUTIONS, STARTUP ECOSYSTEM CAN UPHOLD THE BUSINESS TIGHTSehaj Singh Kukreja and Tushar Anand
< Page 8 | Page 10 >