| | DECEMBER 20209our responsibility and our privilege to shape this transformation.With the world witnessing rapid technologi-cal advancements, what are the autonomous capabilities, automotive industry going to adapt?While full automation (driverless trucks) is still a long way in the future, some manufacturers have already introduced Level-2 automation. This means the truck can independently brake, accelerate and steer, with the technology helping keep the truck in its lane, a set distance from the vehicle in front. As technology progresses, the vehicle will take over more and more of the driver's burden, ensuring bet-ter safety and efficiency.How is this market helping in building a more intellectual and durable workplace? Also, what are the opportunities prevailing in the space at the moment?CASE affects more than vehicles; it affects drivers too. As trucks become more advanced, they become saf-er, easier and more comfortable to drive. Look at the cabin of a new Mercedes HDT ­ color touch screens, multimedia entertainment system, lounge area, cup holders ­ it looks like a moving living room. These advancements make becoming a truck driver a much more attractive job for a wider range of people. Of course, developing the necessary technologies and services also poses new opportunities. Daimler India Commercial Vehicles recently con-ducted a competition called `The Farm'. Employees proposed potential innovations that could be scaled-up into potential business opportunities. The winners have now been granted the funding and internal re-sources needed to develop their idea to fruition. This program may well be opened to external parties in the future - a direct opportunity for Indian entrepre-neurs from all fields, especially IT.What role does Automotive Sector plays as a whole in industrial ecosystem? Commercial vehicles are vital to the industrial eco-system, particularly for developing countries. With-out trucks to transport cargo and buses to transport workers, there would be no way to build the infra-structure a country needs for economic growth. This necessity of our products to India is what moti-vates us every day. In fact, it's part of my company's Purpose Statement; we exist, `For all who keep the world moving'.On a concluding note, based on your robust industry experience and knowledge, what message do you want to put across to the readers/investors/business partners?A truck is no longer just a vehicle. It's a vital part of society, connecting people, places and resources. It has the potential to become automated, eco-friendly, an office on wheels. Similarly, a truck manufacturer is no longer just a builder of vehicles. As the product becomes more complex, so does the company and its environment.How will this affect the automotive sector? There will be more challenges, but also more opportunities than ever considered before. Companies will develop new products & services, and build new relationships. This in turn will generate more opportunities. The key to success is seeing change as an opportuni-ty, not a threat. Daimler has thrived for over a centu-ry by shaping changes in the industry. So, we know that it is important to not only seize opportunities, but also to create them. Now is the time to be agile, innovative and proactive; if you cannot adapt, you will be left behind. AS TECHNOLOGY PROGRESSES, THE VEHICLE WILL TAKE OVER MORE AND MORE OF THE DRIVER'S BURDEN, ENSURING BETTER SAFETY AND EFFICIENCY
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