Collaboration and knowledge sharing are essential for all sectors in this era of technology. Education is no exception, as it benefits from working with the industry and reducing the distance between them. By collaborating across different fields, institutions can enhance their creativity, innovation, and problem-solving skills and provide better service to their students and communities.

The University of Melbourne (UoM) is setting a great example. The University of Melbourne recently awarded Cognizant, an American multinational information

technology services and consulting company, the brief to support the creation of dataled and personalized experiences for students, staff, and alumni as it looks to enhance meaningful constituent engagement. "As we continually undertake processes of digital transformation, we have the opportunity to elevate the student experience. We expect this journey will prove invaluable for the university, students, and alumni as we create tailored lines of communication-based on individual needs," says Ai Lin Choo Macdonald, Executive Director of Communications and Marketing (Acting) at the University of Melbourne. Commenting on the occasion, Kristen Anderson, Director at Cognizant leading marketing modernization, highlighted the company's enthusiasm for working with The University of Melbourne.

It is no wonder the University of Melbourne is consistently ranked among the world's top universities. Founded in 1853, it is the second-oldest university in Australia and the oldest university in Victoria. The university’s main campus is in Parkville, an inner suburb north of Melbourne's central business district, with several other campuses across Victoria.