The study conducted by Mahindra Group reveals that about 65 percent of women consider the traditional business criteria such as products, services, and profits while investing in a good business in comparison to nearly 82 percent of men.

The Mahindra Group published its findings of the “Mahindra Good Business Study” which reveals that over a third of women consider unconventional criteria such as climate change and ethics when they are looking to invest in a good business compared to only 18.31 percent of men.

The company states that it is based on responses from over 2,000 people from 10 tier-1 and tier-2 cities to assess impressions and ideas of good business from the perspective of investors, consumers, and employees.

The company announced that according to its study, about 80 percent of women claimed that they would never invest their money in a company that they didn’t believe was a genuinely good business compared to just 63.61 percent of men. Approximately 21.5 percent of men believe that the top barrier preventing a business from becoming truly ‘good’ is a lack of leadership and vision.

Mahindra Good Business Study gives insights on people’s ideas of what makes a good business, especially during these shifting paradigms amid the pandemic. It exposes people’s changing definition of what a good business means.

Anand Mahindra, Chairman of Mahindra Group says, “The wider role, purpose, and meaning of what constitutes ‘Good Business’ has never been more relevant than today. A company’s social and community impact is being discussed as loudly and frequently as its balance sheets, and by more people than ever before. I absolutely believe that these broader, more inclusive expectations – whether from customers, shareholders, employers, or other members of society – can be perfectly compatible.”