Air India's CEO, Campbell Wilson, has articulated the airline's ambition to transform itself into a top-tier and globally renowned carrier by overhauling its operations and culture. This initiative follows years of neglect under Indian government ownership until the Tata Group's acquisition in 2022. The airline has initiated significant changes, including the introduction of new business-class cabins, cabin crew uniforms, and a revamped logo. Additionally, Air India has made a historic order for 470 aircraft, signalling its commitment to growth and modernization.
Under the strategy named "Vihaan.AI," meaning the dawn of a new era in Sanskrit, Air India is undergoing a transformation comparable to that of a startup. Wilson highlights the airline's transition from outdated IT systems and an ageing workforce to a more dynamic and youthful organization. Through aggressive hiring, Air India has reduced the average age of its staff from 54 to 35, recruiting approximately 5,000 employees within 18 months.
Challenges persist, particularly regarding organizational culture and performance incentives. Wilson acknowledges the absence of job descriptions, success metrics, and rewards for performance, leading to a sense of complacency within the government-owned airline. However, with the influx of new aircraft and a renewed focus on efficiency, Air India is experiencing rapid growth, acquiring a new aircraft every six days.
Wilson underscores the significance of this transformation, emphasizing the need for a more agile and performance-driven approach to meet the demands of operating as a multi-hub, international airline. By addressing these challenges head-on and embracing a startup mentality, Air India aims to emerge as a leading player in the global aviation industry.